Rise of The Sneaakers, Indonesia

This sneaker-focused event was designed as a celebration of sneaker culture, creativity, and the lifestyle surrounding it. The visual identity and key visual were developed by visual artist Crack the Toys, setting the tone for an expressive and contemporary event environment. The spatial design covered the complete 3D event experience, including the main stage, entrance gate, photobooth, various event booths, and an immersive sneaker exhibition where visitors could step inside and interact with the products.

The exhibition was divided into two contrasting environments. The first features a futuristic infinity-inspired space, combining full mirrored surfaces with silver balloons to create a reflective and immersive atmosphere. The second takes a more personal approach, inspired by the bedroom and workspace of a young designer — a creative space filled with objects, visual references, and elements that reflect sneaker culture and the creative lifestyle behind it. Together, the two environments create a contrast between an immersive, futuristic exhibition and a more intimate creative space, while connecting the event's visual identity, sneaker culture, and contemporary design into one cohesive experience.